Few would argue the power of the media today and the emergence and influence of social media can hardly be denied. Like most things in life, there are pros and cons to this. But everyone can agree that by using some form of media, one can get the word out. The men and women of the diocesan Office of Communications use the media to their advantage everyday to spread the Good News, the teachings of Pope Francis and the church, what’s happening in the Diocese of Buffalo and with Buffalo’s bishop, Bishop Richard J. Malone.
In order to do their job, fulfill their ministry and inform area Catholics, they rely on donations to the annual Catholic Communication Campaign (CCC). Each year, since 1979, dioceses across the country have participated in this special collection to support both local communication efforts and national projects. The collection is unique in that 50% of what is raised stays in the diocese. The remainder is sent to the national office to fund the development and production of a wide range of media initiatives of the United States Conference of Catholic Bishops and to help developing nations in their communications work.
In 2012, almost $4 million was sent to the national office of which 78% was used for diocesan and national projects. Sixteen percent accounted for special initiatives and six percent was for developing nations.
This year, the annual Catholic Communication Campaign will be taken up in Buffalo diocesan parishes on the weekend of June 7 and 8.
Locally, the diocesan communications’ office utilizes a wide range of media outlets. The Western New York Catholic, the award-winning monthly diocesan newspaper tells the story of what is happening in the eight counties of the diocese. It’s available at all parishes on the first Sunday of the month. Their companion website, www.wnycatholic.org, features timely articles as well as a digital version of the paper.