Advertising Guidelines & Requirements

1. Published by The Diocese of Buffalo, N.Y.

795 Main Street, Buffalo, NY 14203

(716) 847-8719 / Fax (716) 847-8722

Publisher: Bishop Richard J. Malone

Website: www.wnycatholic.org

Official newspaper of the Roman Catholic Diocese of Buffalo, New York

Founded and Established 1871 - First published 1873

Annual Subscription Rate - $21, single copy - $2.00

Published monthly, paper dated by the month/year, distributed by the first weekend of the month of scheduled publication

Member of Alliance of Audited Media, Catholic Press Association and New York Press Association

Monthly Periodical in a Tabloid format with 4 columns

Full page image area 9.75" x 10.875"

2. Advertising & Artwork Deadlines

Advertising Reservation Deadline Dates

Focus Topics - Date selected is typically during the first week of the month prior to the month of publication (see our online Advertising Calendar)

Regular Paper - Date selected is typically during the second week of the month prior to the month of publication (See our online Advertising Calendar)

Artwork - Graphic Design services for creating, developing and/or editing advertisements are at no charge to the customer/client providing an ad reservation has been made. Verbiage, images, symbols, logos or pictures must be sent via Email or Fax on or before the Reservation Deadline Date. Please let us know whether your ad would be horizontal or vertical / color or BW. Camera Ready Artwork is due no later than 3 days after the expiration of the Reservation Deadline Date

Artwork Requirements

a)    Ad Sizes & Specs - Click here to see display or modular advertising sizes and specifications

b)    Ad Design & Creation - In order to create ads in a timely manner so that proofreading and approvals can be completed, our Graphic Design Department requires that ALL verbiage and images be sent via email or FAX one day after the reservation is made.

c)    Camera Ready Ads must be sized according to the Specs of our newspaper. In the event that an ad is not sized properly and there is no ability to resize the ad in a timely manner by the client, the Western New York Catholic reserves the right to resize the ad. The Western New York Catholic does not "float" ads due to incorrect sizing.

d)    Photos - Send photos as attachments using 300 dpi RGB Image saved as jpeg, jpg or TIFF file.

e)    Any technical questions regarding Graphic Design should be directed to Carolyn Luick, WNY Catholic's Graphic Designer. (716) 847-8729

Proofing, Copy Editing and Lay-Out

a)   Before any advertisement is presented to Lay-Out, our Graphic Designer will check the advertisement for size and for resolution.

b)    Our Copy Editors will then review the ad for any grammatical errors, misspellings and any overall miscues regarding the appearance of the advertisement.

c)    Graphic Design will then create a Proof for the client to either Approve and/or Correct. The Proof will be sent by Email or Fax and must be signed, dated and returned back to the WNY Catholic by either Email or Fax prior to the closing of that particular monthly edition. ("Notations", from our Copy Editors and/or our Graphic Designer, may accompany the Proof for editing purposes)

d)    The WNY Catholic can make no promises as to the placement or position of the advertisement, but our Lay-Out team will do it's best to accommodate the client.

Content Disclaimer

The publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

Closing

The Closing of an edition is scheduled between the Printer and our Managing Editor of the Western New York Catholic newspaper. The Closing will take place during the third week of the month prior to the month of publication. The Managing Editor of the WNY Catholic will close a monthly edition prior to the Lay-Out, so please be sure to send in your editorial and advertisements PROMPTLY.

3. Terms

Billing

a)    Advertising accounts are billed monthly after publication. Payment is due in full upon the presentation of the invoice or statement.

b)    Payment, with order, is required for first time advertisers and with all Mail Order and Travel advertising.

c)    Checks, Money Orders, Credit and Debit Cards are accepted.

d)    Physical Tear Sheets and E-Tear Sheets are available and sent upon request.

e)    A "Complimentary Copy" of the WNY Catholic newspaper is sent by USPS to all non-diocesan related Advertisers with our "Thanks and Appreciation."

Advertising Agency & Media Buyer Commission

15% Industry Standard discount is given to all recognized Advertising Agencies and Media Buyers.

The Advertiser and its agency are jointly responsible for payment of all ads placed.

4. Special Advertising Sections

Whereas also known as focus topics, supplements, themed sections or special sections

You may click here or call the advertising department at (716) 847-8736 or email dtills@buffalodiocese.org for an advertising calendar showing our special advertising and Focus Topics throughout the year.

5. Display Advertising

Email advertising inquiries to: dtills@buffalodiocese.org

We accept advertising from Commercial Businesses and Not-For-Profit Organizations, but the publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

Display ad specs, sizes and rates - click here

Minimum size ad - one sixteenth of a page

Free graphic design and typesetting services available

Signed Proofs are mandatory

A Complimentary Copy of the Publication is mailed to all advertisers by USPS

Media Kit and rate card are available upon request or by calling our Advertising Coordinatorat (716) 847-8736 or by email at dtills@buffalodiocese.org

Modular size ads only

Adobe Acrobat PDF preferred - x1a format strongly preferred

All fonts and graphics must be properly embedded, and all color settings must be in CMYK. The Western New York Catholic newspaper color option is 4C only.

Photo resolution 300 dpi

Email advertising camera ready artwork to: dtills@buffalodiocese.org or call for FTP information

The publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

6. Recurring Ads, Frequency Discounts and Pre-Payments

Frequency Discounts apply to 3 or more ads placed in a calendar year (Consecutive or Non-Consecutive). A "signed" Frequency Agreement, with months selected by the Client and/or Agency, will authorize the discounts to be applied

Ads may be placed in 3 or more recurring months in a row (Consecutive) or staggered (Non-consecutive) throughout a calendar year.

Ads are billed at the full rate, if the Frequency Agreement Schedule is cancelled

All advertising is billed on a month-to-month basis, unless arrangements are made for Pre-payment.

7. Preprinted and Custom Printed Insert Rates

Inserts can only be placed in the full run - ONLY

Insertion Costs are $40 per Thousand - 43,000 minimum

The size of the Insert is not to exceed 9.5" W x 10" H (inches)

Hard copies of 4 samples of the pre-printed insert must be mailed in advance for approval and must meet U.S. Postal requirements

The publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

8. "What's Happening" Section and Classified Advertising

Details about the What's Happening section can be found on Page 5 of the Media Kit. What's Happening?  is printed as a service to diocesan Catholics within each monthly issue. Classified "style" publishing rates are:

1 - 20 words $20

21-30 words $30

31-40 words $40

41-50 words $50

Email pmcpartland@buffalodiocese.org with the What's Happening? content. You may also call (716) 847-8743.

Classified ads are not published in the WNY Catholic newspaper. This includes advertisements for Help Wanted, Real Estate, Business Services, Items for Sale, Personal Notices, etc.

The publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

9. Website Advertising and Package Deals

Click here to view our website advertising specifications

All online advertisements must conform to the following specifications:

Accepted file formats: JPG (RGB color mode) and GIF (index color mode)

File size: 72 dpi

Animation:Permitted (maximum duration 10 seconds)

"Package Deal" - 10% off when both print and web ads are purchased. Ask our Advertising Coordinator for details (716) 847-8736 or dtills@buffalodiocese.org

The publisher reserves the right to decline any advertising or editorial deemed inappropriate or in conflict with the teachings of the Roman Catholic Church.

The Western New York Catholic respectfully declines any political advertising.

10. Policies and Conditions

All advertisements are subject to publisher's approval

The Western New York Catholic newspaper reserves the right to reject or cancel any advertising at any time

No alcoholic beverage, tobacco or political advertising will be accepted

Cancellations cannot be accepted after the issue closing date

Early Cancellation of an advertising schedule, which is earning a Frequency Discount before the full insertion commitment is fulfilled, will result in the elimination of the Frequency Discount on all earlier insertions. Advertiser will be billed for each individual ad (already published) at the full open rate

The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y. will not be liable for errors in advertisements with a signed Approval and/or beyond the first insertion

Advertiser will be entitled to refund of advertisement price, or insertion in next available issue, at the Managing Editor's discretion

The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y. will not be liable for errors or omissions in, or failure to insert, any advertisement for which it may be responsible beyond cost of actual space in which error or failure to insert occurred

Ad position cannot be guaranteed. No credit or allowances for position will be given at any time.

The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y. will not be bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertiser's forms or copy instructions when in conflict with terms and conditions of publisher's policies

Advertisers and advertising agencies will indemnify and hold harmless The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y., its officers, agents, employees and contractors for all content and information supplied to publisher, including text, representations and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement, plagiarism, and in the case of pre-printed inserts, deficient postage

The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y. shall not be liable for failure to print, publish or circulate all or any part of any issue in which an advertisement accepted by the publisher is contained, if failure is due to acts of God or government, strikes, accidents, lack of newsprint or other circumstances beyond the control of The Western New York Catholic newspaper and The Diocese of Buffalo, N.Y.